Client
UK Jewish Film Festival 2020
Category
Event Design | Campaign Design | Art Direction | Animation
Software used
Cinema 4D | Octane Render
Created in collaboration with
Creative Interpartners
LAUNCHING THE FIRST VIRTUAL UK JEWISH FILM FESTIVAL
The UK Jewish Film Festival is an annual event that aims to celebrate the world of Jewish cinema, as well as create awareness about Jewish culture. We worked alongside the team at Creative Interpartners to create the brand and campaign for the 2020 festival. We were keen to capture the breadth of Jewish culture and diversity within it to reflect the many different stories and narratives present at the festival.
A DIGITAL CAMPAIGN LED BY MOTION
We decided to embrace the moving image form of cinema to create a dynamic brand identity. Using Cinema 4D with Octane, we created a 3D motion graphic of a rippling, moving surface that evoked the sense of excitement and reveal you get at the cinema when the curtain is pulled back at the start of a film. The constantly changing form of the graphic also aimed to reflect the spectrum of filmmakers and audiences at the festival. These images could work in conjunction with footage and stills from the films to create engaging campaign images.
