Lululemon wanted to engage with audiences at the newly opened Battersea Powerstation shopping centre by creating an interactive event in collaboration with fitness influencer Natacha Océane. Working with Seed Marketing, we were tasked with designing the entire event space.

The event space was divided into 3 different sections each with a different brand experience. This included working with personal trainers on specific techniques, meet with Natacha and taking part in‘Pass the Power’ through the sharing of positive messages.

The ‘Pass the Power’ installation invited guests to write a positive message on a tag and then swap it with one of the messages hanging up, so that everyone can go home with a positive message given to them by a stranger to inspire and motivate them on their fitness journey.

In additon, certain labels included hidden prizes that could be redeemed at the event.

The central space in the event was a pop up gym with personal trainers on hand to help give answer questions, give advice and improve fitness techniques for guests.

The space was decorated with positive messages to create a friendly and welcoming environment.

The meet and greet space allowed guests to meet with fitness influencer Natacha Océane and have the opportunity to take photos with her. The space included a selfie mirror and a peg board wall of Lululemon products to create a engaging backdrop for all photos taken.