With over 20,000 visitors, the London Coffee Festival is a major event, where brands can engage with key stakeholders and influencers. For the 2024 event, Alpro wanted to capitalise on the growing popularity of milk alternatives and build awareness about their wide range of products and flavours. Working with Purity, our task was to create the design for their central stand at the event.

We wanted to establish Alpro as part of customers regular coffee order by transforming the space into a coffee shop and recreating their daily coffee routine. This warm and welcoming space captured the atmosphere of their local coffee shop and invited customers to spend time and relax. We further built customer engagement with brand activations, including a competition area and a plant selfie wall, that celebrated the nature within every Alpro product.